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Florence Mattar
ESTATES SPECIALIST
Press & Media

In the News

Selected features and press coverage of Florence Mattar's luxury listings.

Featured Press

4 features
Coldwell Banker Previews & JamesEdition

Coldwell Banker Previews & JamesEdition

Coldwell Banker Previews International is proud to introduce a global partnership with JamesEdition, the world’s online luxury marketplace. This alliance represents the expansion of high-end digital marketing for Previews, a luxury leader since 1933. By combining extraordinary homes with the extraordinary treasures found on JamesEdition, Previews continues its quest to cultivate a complete luxury lifestyle experience online- where real estate, travel, art, design and the finer things in life come together.

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Queen of the Palaces

Queen of the Palaces

An estate specialist at Coldwell Banker in Beverly Hills, Florence Mattar sells multi-million dollars properties to people who have nothing to do—but buy them! No wonder her website is: www.BeverlyHillsPalaces.com. “Selling a property is all about exposure. My business comes from referrals from past and present clients all around the world, said Mattar. “I use innovative marketing to have the properties open and seen by as many people as possible. This past January I closed a listing on an incredible property and decided to go out of the box when it came to the open house—which is normally just for brokers and their clients. But, I took this gorgeous $22 million mansion and opened it to everyone. The entire property is such a masterpiece… why not let people enjoy the beauty of something that otherwise they would never see. Making that decision got the property sold because a person who came to see the home was from the LA Times. She wrote an article about what she had seen along with photos of the property. Possibly someone saw the article and decided to buy it. The article was titled, OPEN MANSIONS.” Mattar’s strategy is that someone sees a property and tells someone who tells someone and—it’s sold! According to Mattar what also sells a property is client service. As busy as this A-list broker is she has no assistant, no helper on her open house days; no she does it all herself. “My motto is that I put my heart and soul into my business and smart people who do business see that up front,” Mattar stated. “I am not trying to sell a house just for commission sake. There is more to it than that. I treat my clients like family because I love what I do and they deserve my very best. I don’t have any assistants because I would never want one of my listings to be shown by any one other than myself. Assistants make mistakes and I can’t tolerate any mistakes for my clients.” With more than 21 years in Beverly Hills real estate, Mattar has earned a reputation that offers clients calm assurance that they have made the right decision. By having always put her clients first—her business stays steady and on track despite any slow down in the real estate market.

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Showcase Your Listings Around The World

Showcase Your Listings Around The World

Through an automatic feed, ListGlobally.com promotes Previews NRT Listings to over 50 of the leading real estate portals worldwide-placing your listings in front of a global audience. Currently, the ListGlobally network includes North and South America, Asia and Europe.

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